“Never above you, never below you, always
A promise we made to each
other on our wedding day. Abiding by that
promise, we had a dream of building
something meaningful together.
(Yup, we think underwear is meaningful)
- Shail & Aalisha
During a trade fair in Copenhagen, we vividly remember multiple fashion brands addressing sustainability and it’s importance in today's world. This woke us up. We were exposed to facts and statistics that changed our views completely.
While the concept of responsible fashion is the new normal amongst most of the fashion players in Europe, back home in India, brands are still playing catch-up. That was our ‘AHA’ moment. 2 years of deep research followed - exploring the right fabric and finding vendors who believed in our Mission.
That’s how Eazybee was born.
Underwear is the first thing we put on, and the last thing we take off, making it our inner armour. It has to be the best for you, and even better for the planet.
At EazyBee, we value:
Together, we need to:
This is our Mission, this is our Purpose.
Fashion is a glamorous black hole that keeps on taking without giving anything in return. While we understand that we cannot change a global industry, we can definitely contribute towards making small improvements.
Everyone needs a starting point - using materials that have the least impact on the environment is ours. This is just the beginning and we are all-in.
Our Wonder Fabric is called TENCEL™ Lyocell.
We definitely have financial milestones,
but we have social ones too.
Love. Support. Celebrate.
Sustainability should not be limited to just our
planet, but it extends to the people in it as well.
EazyBee is all about the best designs for the best people - YOU.
Here’s some crazy food for thought:
- 1.5 trillion liters of water is used to keep the fashion industry
alive, while 750 million people across the globe don’t have
access to drinking water.
- This industry is responsible for 10% of global carbon emissions.
- Over 150 million trees are cut every year to keep this industry kicking.
If these facts don't make you cringe, you
need some serious self-introspection.
Do your bit, to the best of your ability, is all we ask for.
The last P is a no brainer! We want to continue to promote what we stand for and
build a strong community around our mission. Our efforts can be sustained only
with our profits. We want to keep reaching out to multiple local communities, share
our vision, contribute along with YOU, and feel awesome every day.